7 P’s of Digital Marketing

1. Product

This refers to the company’s output (whether it’s a product, a service, or a combination of both) that is designed to answer the customer’s primary demand...

2. Price

This is the only part of the marketing mix that generates income; everything else is a cost. The price of a product that your customers pay is referred to as price...

3. Place

The location and method by which you provide your clients with access to your items are referred to as “place” in the internet marketing mix...

4. Promotion

Adopting online marketing communication tools to engage your intended audience is referred to as promotion in the online marketing mix...

5. People

The measurement and evaluation of interactions between a firm and its consumers, as well as interactions between workers and customers, is part of the marketing mix’s people aspect.

6. Process

This refers to the manner in which the service is delivered, such as the series of pages or emails that must be completed in order to make a purchase...

7. Physical Evidence

Physical evidence gives you a sense of how good a company’s experience is. Facilities, interior designs, services, and post-purchase items are all examples of service experience.

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