Your landing page should have a clear and concise message that aligns with your campaign goal. Avoid clutter and distractions that may divert visitors' attention.
Your headline should be catchy, benefit-driven, and relevant to your target audience. Make sure it stands out and grabs visitors' attention.
Your offer should provide value to your visitors and be relevant to their needs. Use strong action-oriented language and emphasize the benefits of your offer.
Use visuals that complement your message and add to the overall appeal of your landing page. Avoid generic stock photos and use original visuals whenever possible.
Your call-to-action (CTA) should be easy to spot and clearly communicate what visitors will get when they click on it. Use contrasting colors and clear language to make your CTA stand out.