Email marketing has been around for decades, but it remains one of the most effective marketing channels to date. According to a report by Campaign Monitor, email marketing has an ROI of 4400%, meaning that for every $1 spent on email marketing, businesses can expect an average return of $44. Not only that, but email marketing also has the highest conversion rate (66%) compared to other marketing channels such as social media and direct mail.
As an email marketing agency, we understand that creating a successful email marketing campaign can be a daunting task. That’s why we’ve put together this guide to help you create an email marketing campaign that converts.
Table of Contents
Define Your Audience
Understanding your audience is the foundation of a successful email marketing campaign. To start, you need to identify who your target audience is, what motivates them, and what problems they are looking to solve. Conducting thorough research and gathering data about your audience will help you create content that resonates with them and increases the chances of conversion. With this information, you can segment your email list based on demographics, behavior, and interests, which will enable you to create targeted and personalized campaigns.
Craft Compelling Subject Lines
Subject lines are the first thing that recipients see in their inbox. If your subject line doesn’t grab their attention, they’re unlikely to open your email. In fact, 33% of email recipients open emails based on subject line alone.
To craft compelling subject lines, make sure they’re concise, relevant, and evoke a sense of curiosity or urgency. According to a report by Adestra, subject lines with personalized tags have an open rate of 29.9% compared to 21.2% for those without.
Segment Your Email List
Segmenting your email list means dividing it into smaller groups based on specific criteria such as location, interests, and behavior. By doing so, you can tailor your emails to each group and make them more relevant to their needs.
Segmented email campaigns have a higher open rate (14.32%) compared to non-segmented campaigns (11.14%), according to a report by Mailchimp.
Create Engaging Content
The content of your email is what will ultimately persuade recipients to take action. Whether it’s making a purchase or filling out a form, your email content should be engaging, informative, and relevant to your audience.
According to a report by Campaign Monitor, segmented email campaigns with personalized content have an open rate that is 29% higher and a click-through rate that is 41% higher than non-personalized campaigns.
Optimize for Mobile Devices
Mobile devices account for more than half of all email opens, according to a report by Litmus. That’s why it’s important to optimize your email campaigns for mobile devices.
Make sure your email design is responsive, your fonts are legible, and your call-to-action (CTA) is prominently displayed. According to a report by Adestra, emails with a single CTA increased clicks by 371% and sales by 1617%.
creating a successful email marketing campaign requires a deep understanding of your audience, compelling subject lines, segmentation, engaging content, and mobile optimization. By following these tips, you’ll be able to create an email marketing campaign that converts and drives revenue for your business. If you need help with your email marketing campaigns, consider reaching out to a trusted digital marketing agency such as Info Hub Digital.