It is important that you keep yourself abreast with what’s happening with Google trends and the latest updates, in order to make the most of it. As always, it will entail a learning curve but once you get a hang of it, you’ll see how it can work for you to achieve your goals. Google Ads displays your web ad to potential clients who might be interested in your company. If you win, you bid on relevant keywords and search terms to ensure the top spots in the SERPs. You pick the maximum bid amount for each click on your ad as part of your PPC marketing strategy. Your position improves as your bid amount increases. Google Ads has gone through several revisions and adjustments since its debut in 2000 as Google AdWords. For all the marketers out there, while Google keeps updating and changing its many features, here is a lowdown on 3 new features added in the Google Ads Campaign that you must be aware of in 2022.
Amends Made to Match Modifier
Google, in early 2021 announced that it was updating its phrase match and broad match modifier keyword categories to make it “easier to target the right customers on Search.” Instead, “wide match modifier” traffic is now categorised under “match.” These modifications will not affect exact match, broad match, or negative keyword match types, according to Google. When introducing additional keywords in the future, they advocate only utilising exact, phrase, or wide match.
Get Leads Via Search Ads
The great majority of purchasing takes place online, thanks to the advent of mobile shopping, or m-commerce, and more businesses relocating their operations online than ever before as a result of the pandemic. Owing to this, Google has enabled businesses to generate leads via search ads. You can offer up a lead form instead of forwarding people to a landing page when they tap the title of your ad. Merely go into your campaign and click the setting option to enable this feature. After submitting the form, the person can choose whether to visit your website or return to the search engine results page (SERP).
Google Trends
The world of digital marketing is always changing, which can have an impact on your organisation. Google Patterns is an intriguing feature that lets you see what people are searching for on the internet, as well as latest topics, trends through time, and more. Google Trends can reveal what your target audience is interested in, allowing you to tailor your brand awareness strategy to meet their needs.
Google Ads is an excellent marketing medium for paid advertisements. Google Ads is always evolving, and offers new and creative approaches to attract searchers’ attention. Considering the search engine’s authority, keeping up with the latest Google Ads improvements will only benefit your PPC campaign. Paid ads are frequently linked at the top of search engine result pages (SERPs). Sure, you can use SEO tactics to help you rank naturally for a particular search keyword – and you should. But, by using pay-per-click (PPC) ads, Google Ads can not only help you rank higher in search results more rapidly, but also helps you remain competitive in the market.
Info Hub Digital, a digital marketing agency in Pune, has been effectively assisting organisations with PPC campaigns, thereby accelerating your business on the various digital channels. Contact us today to know more about our digital marketing services, and how we can help you achieve your business goals.
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