The most common question lingering in the minds of Instagram users is: “Is it possible to increase the followers naturally?”
With the ever-changing trends of social media, Instagram is also changing rapidly. It is no more just any social media platform. In fact, it is considered to be the most suitable platform to help your brand communicate visually and connect with the audience directly. After launching Instagram features such as Ads, TV, and Business Accounts, it has transitioned into a competitive field for influencers, brands, and marketers working to promote themselves.
Why is Instagram Gaining Popularity?
Nowadays, people are widely using Instagram to connect not only with their friends but also with their favorite brands and online shops. According to recent reports, most consumers use this social media platform searching for prominent brands, and 80% of that population follows at least one brand over Instagram. Also, in the past two years, under the influence of the Covid-19 pandemic, many new small business owners have come up selling their products and services to their customers through this channel.
How can you Work on your Brand?
As an active user of Instagram, there are two ways to grow your Instagram followers, i.e., sponsored and organic. If you’re just getting started with Instagram marketing and aren’t sure whether or not to invest your money here, you’ve come to the correct spot. We’ll walk you through the process of naturally getting followers in this post.
If you follow this method, you won’t have to pay any money. However, you will certainly need patience and consistency because good things take time. The Instagram follower gaining algorithm follows the concept of ‘slow and steady wins the race,’ enabling you to cultivate an authentic and engaged following that is more likely to connect with your business and convert into leads.
Let’s get started if you’re ready to grow your Instagram following naturally:
- Work on Engaging Content
Engaging content in the form of photos and videos will enable you to keep your users interactive on your platform. According to statistics, images over Instagram gain 23% more engagement compared to Facebook images. It is because Instagrammers usually love sharing posts they like and are very likely to follow you to keep them updated with your regular posts.
- Upload more video content as it has a higher rate of engagement.
- Post comment that is relatable for the users, something your target group will enjoy getting attracted to.
- Try working on the trending topics from other part-time such as Facebook, YouTube, and Twitter.
- Use hashtags to generate engagement and drag in the attention of your potential followers.
2. Schedule your Posts
Once you are ready with your content, the next step includes scheduling your posts for the next one week to one month, based on your long-term plan. The importance of scheduling is directly related to posting at the right time. According to a survey conducted on top Instagram users by Hoot Suites, the best posting time varies from one industry to other due to work timings. Therefore, you must chalk out a plan based on your target audience’s industry and schedule accordingly.
3. Keep Track of Related Accounts of your Niche
Keeping a sharp eye on your niche’s competitors and major accounts will allow you to rank your content. You can start with preparing a list and following the posts to better understand what you should post.
- Check what topics their audiences are engaging with
- Know what kind of posts receives the highest amount of interaction in terms of likes, comments, and shares
- Track the frequency of their posts
Using your competitor’s accounts to improve yours will help you drive engagement and make money as an influencer. Therefore, do not forget to conduct competitor analysis using various analysis tools to improve your traffic.
4. Follow the Moves of your Competitors
Once you have compiled the list of accounts from your niche, it is time to follow their followers. Their interest in your competitors portrays a clear picture that they are your target market. Once you follow them, they are very likely to scroll through your posts to know what you are sharing and will follow you back- increasing your followers count in the most organic way. But make sure to keep track of the number you are following because according to the recent algorithm of Instagram if an account follows more than 100 people per day, their account can get suspended. Do remember to take it slow and steady.
5. Opt for Interaction
The best way to grab attention and create an impactful presence is dedicating yourself to connect with your following and competitors’ accounts by opting for interaction. This will show that you are paying attention to what they are posting and create an impression. Once they notice you, they can follow you back – causing an organic increase in your followers. You can also join engagement groups over Telegram to connect with like-minded individuals and bloom better.
By increasing your Instagram followers organically, you can save a lot of money on marketing while also cultivating a high-quality audience. It will allow your target audience to connect with your brand, thereby turning into the most potential customers and leads. If you are willing to put in the effort, you will find that increasing your Instagram followers organically may happen as soon as tomorrow. However, you can also connect with Info Hub Digital as your digital marketer if you lack time and seek assistance.