The Majestic SEO Tool combines two important indicators to analyse the kinds of backlinks obtained and quantify the level of a website’s backlink authority: trust flow and citation flow. Citation Flow relates to the number of links received by a website, whereas Trust Flow alludes to the reliability of the links received by a website. The quality of an incoming link is determined by the quality of links that go to that linking site, which is known as Trust Flow. A site that receives a lot of high-quality traffic will also send out a lot of high-quality traffic. A link from a site that receives very little quality traffic will have little value associated to it. This acts irrespective of the volume, which is what makes it truly unique.
Citation Flow is a non-trust metric that measures the volume of links. A site with 100 incoming links from different domains will have a greater Citation Flow rating than one with only ten. It makes no difference if the 100 links come from fresh new WordPress sites or if the 10 links come from well-known blogs; citation flow prioritises volume, except that’s not quite accurate. Citation Flow isn’t simply a count of inbound links to the website; it’s also a count of inbound links to the sites that link to you, and the websites that link to those sites, and so on.
A site with a greater trust flow score than a website with a lower citation flow score is more likely to have high-quality backlinks. The Majestic SEO tool has established and maintains the trust flow score measure, which is a common pick for link investigation among SEO experts and online marketers. A trust flow score of 0 indicates the least amount of trust, while a trust flow score of 100 represents the most amount of trust in a website.
What is a Good Trust Flow?
It’s important to take into account the trust flow score of the website from which you’re seeking links when implementing your quality link strategy. You must determine whether their site’s score is sufficient and will assist yours. The three category ranks used to assess what constitutes a good trust flow score are as follows:
Higher than 50 – A score of more than 50 implies a high level of trust.
Between 10-50 – This Majestic trust flow score ranges from 10 to 50, indicating the average level of trust. Websites like Reuters and e-commerce sites fall into this category.
Lower than 10 – This indicates only a flimsy level of trust. Most brand-new or spammy websites will fall into this category. If your website falls into this category, you should reconsider your SEO and link-building strategies.
The average trust flow and citation flow ratio should also be 0.50. Your ranking may be affected if your Citation Flow is substantially higher than your Trust Flow. It means your website has a lot of low-quality connections and information on it.
How To Increase Trust Flow?
If Trust Flow indicates search engine success, you’ll want to do everything you can to boost it, and it’s all about obtaining authoritative backlinks. Majestic uses a similar set of principles for Google – that explains given how accurate it is – which means junk links are harmful, trustworthy domains are excellent, and no-follow links provide no information. Below are a few ways you can increase the trust flow of your website.
You must optimise your website’s keyword and backlinking in order to notice a continuous climb in your SERPs rating as search engines reward you more. You should examine the URL magnificent links when developing backlinks to see if the links you’re creating are on a high trust flow or citation flow.
The simplest technique to boost your site’s majestic metrics is to use guest posting or PBN publishing. The most important aspect here is to incorporate connections to your website. At least two to four strong backlinks to your page are required.
Similarly, you must develop high-quality, keyword-focused, original, and innovative content on a niche-related topic. On the road, some of these will automatically acquire autoreactive backlinks. This is the most natural technique for increasing your trust flow. It will take a while, but it will help your company develop a stronger identity. Providing meta tags and descriptions to your website’s pages can also help you establish authority and make a topic appealing. This can lead to an increased SERP ranking and, ultimately, a greater trust flow rating.
SEO practitioners can utilise Majestic Trust Flow metrics to assess the strength and relevance of a website’s backlink profile. These KPIs, like any other third-party SEO tool metric, should be treated with a grain of salt. Higher metrics do not usually imply higher rankings, but they might serve as a good benchmark for link building. To gain a more comprehensive picture of rival backlink strategy and effectiveness, we recommend using more than one SEO tool.
Info Hub Digital, a digital marketing agency in Pune is adept at all SEO tools, and can help in devise tailored strategies to suit your business needs. Our extensive experience across industries allows us to utilise our expertise for the success of your business.