One of the main goals of marketing is to promote company’s products and services to its target audience. In order to achieve that the team sets certain objectives in place. These are the goals which include many pointers and can range from increasing sales to improving customer satisfaction. These are actionable targets which not only provide direction but also give clear instructions.
The Best way to set your Marketing Objectives is by taking the S.M.A.R.T. Approach.
- Specific – Objectives are crisp and precise. The dictate the details and also what to achieve from whom. It also includes what needs to be accomplished, who will do it and what are the steps that can be followed to achieve it. The plan of action needs to clear of all possibilities of miscommunication.
- Measurable – These are measurable and precise. Quantify your goals and set milestones. A specific target is required for the team to work as a vision, so that they can start moving towards it. This could be a qualitative or quantitative target.
- Actionable – Ensure that the objectives set are achievable and not unrealistic. Setting unrealistic goals and not being able to achieve them will only lead to de-motivation and that does not paint a good picture for the team!
- Relevant – The objectives which are set need to be in line with the current trends in the industry and must also align with the company’s goals. Keep in mind that being in touch with both sides is always the best choice.
- Time Bound – Putting a time limit on any goal will make sure that the team is on the same page as you. It also ensures more success rate in the future and since there is a time limit, you will be getting all hands-on deck!
Now that the objectives are set, here comes the tricky part. What can be done to achieve it? A team of capable members and necessary resources will get you quite far, however there are some tips one can always employ to ensure their success rate is as high as possible.
- Digital Marketing – Social media or any digital platform is amongst the most used communication platforms. Once your product or services starts getting positive coverage you can consider your strategy a success. One can achieve it in many simple ways like getting more positive review or comments and good word of mouth on social media.
- Awareness – This is one of those tips which are always discussed but hardly practised. Product awareness will not only bring your potential customers to your doorstep but will also minimise your time and resources which might be spent to increase the awareness. Imagine getting your customers to work for you!
- It’s All About Numbers and Sales – This bitter statement has always been true especially when it comes to measuring productivity and profits, two of the main factors which make any business successful. So don’t let go of your sales numbers and get them booming. Sales will let you know what exactly is working for you and what is not. Keeping a keen eye on your numbers will help you track down the trends.
- Always Be Updated – The trends in the markets are always changing. One must be abreast with such changes so that details about shifts in customer preferences can be correctly pointed out. The consumer’s buying and spending habits, target audiences’ behavioural changes and overall market shift needs to be closely observed. This can prove to be a valuable input while making strategies to achieve your objectives.
- Listen To Your Customers – Feedback is more important than you think. Read the comments and reviews carefully. This will not only provide you with necessary information but will also tell you how your product is being perceived in the market.
Info Hub, a digital marketing agency in Pune has an extensive experience in SEO and digital marketing. You can get more information on what ROI in digital marketing entails, how to calculate ROI in digital marketing, and what you can anticipate from the typical marketing ROI from our experts.