The value of video marketing has significantly increased in recent years and video content can be found almost everywhere. In fact, many marketing professionals think that you are missing out on a lot if you do not integrate video into your content marketing approach. Brands and content creators have finally understood the value of video in their marketing campaigns. Video is now more accessible than ever thanks to changes to social media platforms and search engines.
However, you should be aware that video marketing has a wide range of applications. Brands may become lost in the shuffle of the digital world unless they outline a clear strategy. So, if you’re not producing video and distributing it across multiple platforms and communication channels, you’re probably lagging behind. To avoid this, here are a few trends and recommendations for creating a video marketing plan that can help brands resonate with their target audience in the competitive digital world of 2022.
Story with ideas
The average human attention span is on a constant decline and brand literally has seconds to engage with their audience. But if you want to beat this attention deficit you have to frame your videos in a way that people can take away bite-sized information within a longer branded video. That is the art of storytelling can do that for you where your content can emotionally connect with the audience giving it longer shelf life.
To persuade your buyer of your brand’s worthiness, you need to present them with a story, a cause, or a reason followed by the next steps for them. If you don’t help them with their customer journey then the ROI you expect will be significantly lower. Create engaging and interactive video content that entices your viewers and makes them feel like they are a part of your brand. You can use questions, call to action, choices, and even gamification of the video to encourage audience interaction. They will remember your message for longer if they become more involved in the video.
The single concept for videos
Use a similar method and run the same notion across all of your parts, just like you did with your video strategy’s main theme to make your videos work together. This will assist you in defining the individual stories of each of your videos while also guaranteeing consistency. We also propose that you write all of the copies at the same time even if it’s a rough draft.
Importance of distribution channels
To get the most reach and engagement, you should use as many distribution channels as possible. Prioritizing your video content distribution channel can help you plan your marketing strategy where you can start with your own landing pages or website, corporate blog, popular social media channels, sales communications, chatbots, product onboarding, and in-app content.
Demo videos are the icing on the cake when you want to help customers make a decision. They go over the end of the funnel with the consumer, showing them what to expect after they are converted for the service or product. This category includes well-known unboxing videos, which are commonly used in eCommerce.
Optimizing your video for search engines is another crucial step in ensuring that your material is highly visible. To do so you can:
- Utilize keywords that are related to your video content and include it in the title and description of your video.
- Keep your video’s length between 3 and 5 minutes for better retention
- Close caption your videos so that the search engine identifies the content and brings it forward to consumers looking for similar information.
- You may record videos in portrait mode since a large portion of video watchers watch on their mobile devices.
Videos for SEO
Higher engagement and improved SEO rankings can both be achieved with video content. The attempt to develop more relevant and engaging video content to aid SEO efforts will be a prominent video marketing trend in 2022. Google prioritizes video results over websites making video content is driving factor for website visitors.
Millennials and Gen Z have a lot of purchasing power nowadays, determining new trends in a variety of industries. They usually don’t respond to traditional advertising and need a better approach. As a result, you must instead establish a connection by making them a part of your brand and making it accessible.
Putting up a great video strategy can be daunting, especially if you’re doing it for the first time. Don’t worry, you’ve got Info Hub Digital with you as your very own digital marketing partner who works with you as your own team to deliver outstanding marketing strategy and content. With all the new tips and tricks up our sleeve and the latest industry understanding, Info Hub Digital is here to help you!